Glossary:

• Impressions - metric used by social platforms that we will be using as out benchmark for creative execution

• Creative Executions - term used instead of posts, this allows for creative flexibility for both IMG and athletics to delivery a quality campaign without determining a specific number of posts

• Primary Handle - the main athletics social media handle (Duke Athletics)

• Team Handle - the individual team handle for a given sport

• Access - term used to describe the availability to capture content and/or post content for the social media correspondent 

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